Jayrup is a custom e-commerce website built by RelieveX Labs for a Gujarat brand that sells luxury perfume and Ayurvedic skincare online across India. The store at jayrup.in sells Jayrup Royal Flora Eau de Parfum and Jayrup Pimples Cream – an Ayurvedic proprietary medicine – with PhonePe online payments, Cash on Delivery, automatic GST invoices and an admin panel that runs the entire business.
Jayrup started on WordPress and WooCommerce. As the brand grew from one cream into perfumes and other product lines, the old store could not handle different GST rates per product, Indian payment flows, shipping rules or serious SEO. RelieveX Labs rebuilt it from the ground up as a fast React and Node.js platform, migrated the old site without losing Google rankings, and made it ready for many more products.
Product: Custom e-commerce website for luxury perfume and Ayurvedic skincare
Platforms: Responsive website at jayrup.in, admin panel and REST API at api.jayrup.in
Built for: Shoppers across India buying perfume and Ayurvedic care for pimple-prone skin
Client: Jayrup, Himatnagar, Gujarat
Developed by: RelieveX Labs, Himatnagar, Gujarat
The challenge: one product on WordPress, a growing brand behind it
The first Jayrup website was a WooCommerce store built around a single pimples cream. When the brand launched Royal Flora Eau de Parfum, the limits became clear: perfume and Ayurvedic medicine need different HSN codes and GST rates, perfumes must travel by surface courier, Indian customers expect UPI and Cash on Delivery, and every new product had to be found on Google. Plugins, slow pages and security updates were making the store harder to run every month.
How the Jayrup store works for customers
Find the product. Shoppers land from Google on fast, pre-rendered product, category and blog pages.
Learn and trust. Each page explains ingredients, usage, licence details and FAQs, with reviews and clear policies.
Check out the Indian way. The cart prices everything on the server – coupon, shipping zone, COD fee and GST – then the customer pays with PhonePe or chooses COD.
Get the invoice. A GST invoice is created automatically and can be downloaded from the customer's account.
Track and return. Customers follow the order status, and eligible items can be returned from the account.
Built for selling perfume and Ayurvedic skincare in India
Product types that decide tax, shipping and returns
Every product belongs to a product type – fragrance, Ayurvedic medicine, skincare and more. The type supplies the default HSN code, GST rate, return rule and shipping rule, so a perfume is taxed at its own rate, ships by surface and is non-returnable once opened, while the cream follows Ayurvedic medicine rules – automatically, in the same order.
PhonePe payments that never lose an order
Payments run on PhonePe Standard Checkout. The server never trusts the browser: every payment is confirmed with PhonePe's status API, webhooks are verified, and a background checker reconciles any payment a customer abandoned halfway. Refunds are started from the admin panel and tracked to completion.
GST invoicing an accountant can rely on
Invoices follow the business GSTIN: CGST and SGST inside Gujarat, IGST for other states, shipping taxed at the right rate, coupon discounts spread across lines, and credit notes for cancellations. The same engine supports the Composition scheme and switching to GST-exclusive pricing in future without touching past orders.
Shipping rules for every corner of India
The owner sets a free-shipping limit, a fee per extra item, and separate zones for Gujarat, the rest of India and remote regions such as the North-East, J&K and the islands – each with its own delivery days and COD switch. PIN codes can be blocked or set to prepaid only, and a live preview shows exactly what a customer will pay.
SEO and migration from WordPress
Search visibility was the main goal. Product, category and blog pages are pre-rendered so Google reads full HTML, with Product, Offer, FAQ, Breadcrumb, Article and Organization structured data, canonical URLs and Open Graph images. A sitemap, robots file and Google Merchant feed are generated from the live catalogue. Every old WordPress and WooCommerce URL – products, categories, my-account pages and wp-admin – is permanently redirected to its new page, so existing rankings and links were kept.
Admin panel for the whole business
Area | What the owner can do |
|---|
Catalogue | Products with variants, images, rich descriptions, FAQs, HSN and GST; categories with banners, SEO and FAQs |
Orders | Status updates, tracking IDs, invoices, shipping labels, refunds, returns and credit notes |
Marketing | Coupons, homepage hero and campaign banners, influencer videos and blog articles |
Settings | Payments, COD, shipping zones, PIN code rules, GSTIN, GST scheme, invoice format and SEO tracking |
Reports | Sales, product, category and GST reports with Excel and PDF export |
Security | Admin roles and an audit log of every important change |
Technology behind Jayrup
Layer | Technology | Why it matters |
|---|
Storefront and admin | React 19, Vite, Tailwind CSS | Fast, mobile-first pages and a modern admin panel |
Content editing | TipTap rich text editor | Tables, callouts, images and video without touching code |
Backend and API | Node.js, Express, MongoDB, Mongoose | Secure REST API where prices, stock and tax are always decided on the server |
Payments | PhonePe Payment Gateway v2 | UPI, cards and net banking with webhooks, status checks and refunds |
Documents and reports | PDFKit, ExcelJS | GST invoices, shipping labels and multi-sheet reports |
SEO | Build-time pre-rendering and JSON-LD schema | Full HTML for Google, rich results and a Merchant feed |
Hosting | Nginx, PM2, Let's Encrypt SSL, LiteSpeed web hosting | API on a VPS, storefront on fast web hosting |
Results for the Jayrup brand
A single-product WordPress store turned into a multi-product brand platform.
Correct GST on every invoice, even when perfume and Ayurvedic medicine are in the same order.
PhonePe online payments and Cash on Delivery with no lost or duplicate orders.
Old Google rankings kept through permanent redirects from every WordPress URL.
Faster pages, no plugins to update and no WordPress security patches to chase.
A foundation ready for new fragrances and skincare products without new code.
Build your e-commerce website with RelieveX Labs
RelieveX Labs is a software development company in Himatnagar, Gujarat that builds custom e-commerce websites, payment-integrated stores, ERP systems and mobile apps for brands across India. Jayrup shows how we work: we move a brand off a limiting platform, keep its search rankings and build the store around how it really sells. See also Parozo, our GST billing and restaurant platform.
Planning to move your store off WordPress or launch a D2C brand? Visit the live store at jayrup.in or talk to our team about your project.
